CPA (Custo por Aquisição) - Uma visão geral

A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.

Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

Further, Performance TV allows you to track the entire customer journey with Verified Visits™ technology. This model allows advertisers to see how a customer behaves after watching the ad—from visiting and engaging the website to making a purchase—regardless of what device they use to take their next steps.

Você está executando uma campanha do vídeo do Google para aumentar este reconhecimento. Sua própria meta é medir o seguinte: quantas vezes seus anúncios foram veiculados para as vizinhos e quantas vezes cada um deles foi exibido em diferentes dispositivos e formatos.

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Comienza con la búsqueda Ayuda a aumentar las ventas, los clientes potenciales este el tráfico del sitio web. Para ello, muestra tu empresa a las personas que buscan activamente en Google los productos o servicios de que ofreces.

Brand safety has become an important concern for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.

In this version, we've solved the problem: instead of the user's IP address, we pass another address from approximately the same location as the user's.

Llega a tus clientes esté especialmenten donde estfoin Muestra tus anuncios en el lugar y instante adecuados gracias a Google Ads. Deja de que la here automatización do Google encuentre los formatos de anuncios con mejor rendimiento en YouTube, Discover, Búsqueda y más para maximizar las conversiones por tu negocio.

This, in turn, yields better ROI and higher eCPMs. RTB also allows advertisers to adjust their campaign budgets in real-time in order to optimize campaign performance.

Llega a tus clientes estén donde estfoin Muestra tus anuncios en el lugar y momento adecuados gracias a Google Ads. Deja que la automatización de Google encuentre los formatos de anuncios con mejor rendimiento en YouTube, Discover, Búsqueda y más para maximizar las conversiones por tu negocio.

Muestra tu marca a más personas Muestra tu marca de modo a aumentar el alcance y la participación. Promociona tu aplicación para los usuarios nuevos Promociona tu aplicación entre los usuarios adecuados de modo a impulsar las descargas y la participación.

Começar utilizando segmentos dos seus dados previamente por expandir para MODOS do público Muito mais amplos de modo a se concentrar nas pessoas usando Muito mais chances de gerar boas conversões.